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I don't buy any more books at all from Ibook because Voice Dream (a really GREAT text-to-speech app, can't access anything in the Ibook library, whether DRM'd or not. You have to convert a book to a non-DRM'd epub for these TTS things to work. A big issue for me since as my vision problems continue to worsen.
As to what they consider a new customer, their criteria some years ago was either $8 or $10 (price of an average paperback). I'm sure it hasn't changed, I just remember it wasn't a free book.
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