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You understand there are three different sized endos as of now, right? (see pictures in posts 1 and 11, and size descriptions in 11) And the Puerto Rico market pilot isn't supposed to start until the second half of 2015. It's very easy to imagine additional factors being added if the first three find success.
Three sizes is a pretty ambitious start to something this subversive. In a world where the ability to replace a battery is often abandoned to make a device 1mm thinner, this is almost heretical.
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