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Anyone visited a college lately? The bookstore is far from an anachronism, it is a GIANT CASH COW! It's not about the books, it's about tee shirts and snacks and "oh, I forgot to bring a trash can."
No, college bookstores aren't going away any time soon. One company that knows this, and has bought into the business heavily, is Barnes & Noble. They're on dozens of major college campuses.
This initiative by Amazon is clearly a dagger pointed at B&N's heart.
Another one.
It almost makes me feel bad for them.
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