Quote:
Originally Posted by Xenophon
As for whether or not they'd be losing money on those 1000 hypothetical unpaid downloads, well... that's one of those imponderable questions that's really hard to answer in practice. In theory, the subset of downloads that actually displace a sale that would otherwise have taken place represent "lost sales." But it's essentially impossible to figure out what fraction of the 1000 are lost sales and what fraction are people DLing something they would otherwise never have paid for because "it's free."
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Actually the case is shut: Baen and Meisha Merlin paperback houses in the 90's. Baen does drm-free ebooks, becomes a powerhouse hardcover house in its niche, has NYT bestselling authors...
Meisha Merlin does drm books (sometimes), the paperback market collapses, Meisha Merlin goes bankrupt.
Simplification sure, but...