Quote:
Originally Posted by darryl
When you click the button, how many books do you get?
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It's not a link to a list. It's a filter. You search for something, you get your list of search results, and then you click that to narrow the results to the ones that are discountable.
Price comparison should never be based on what price you could get if you used a coupon. That's obviously ridiculous, especially based on how few people even realize the coupons exist, or know how to use them.
Coupons are, however, a great promotional tool for someone like myself, who is primarily a library user. I don't usually say, "I want to buy a book. Let me see how much it is at these various places. OK, let me wait until there are some coupons, and see how big of one I can get, and how much it would be then..." I say, "Oh look, I got a coupon. Let me see what I might get that I wouldn't otherwise have bought at all." They're a good marketing tool, and one that I personally hope never goes away (or doesn't get limited to useless pre-determined lists), but a terrible idea if you're relying on them as your main price competitive point.