Thread: Aura HD Ouch! Kobo ebook prices!
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Old 01-13-2015, 08:19 AM   #68
rcentros
eReader Wrangler
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Quote:
Originally Posted by GeoffR View Post
I have to disagree with this idea, if Kobo lowers the headline price then other retailers will simply price match, and Kobo's competitive advantage is lost. By using promo coupons Kobo can sustain a lower actual price without others being able to automatically price match.
I realize that a lot of folks have come to terms with the coupon method of price competition at Kobo, but -- personally -- I just don't like it. I pretty much have the attitude ... "if that's the price they're asking, I'll go elsewhere." This is probably one of my biggest problems with dealing with Kobo and it's why I buy so little from them. I don't like to dicker over prices. I compare, but I compare the advertised prices ... not the price I might be able to get it for if I can find a coupon code that will work. I guess I just wish the process was more straightforward.
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