I would only count audiobooks if you have a substantial TBR of them. Lots of people only listen to them occasionally. It's those of us with subscriptions and whispersync addictions that probably have the worst problem with these. It's hard to pass by a $1.99-$4.99 sale on an audiobook that typically costs $15 or more.
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I'm dreading the next Kobo contest. I'm allowed to buy an average of a book a week, but ought I? If I don't have a pressing desire to read something right away? Should I try for a big code or just let it go?
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I'm in a position where nothing on my wishlist works with a coupon. Just remind yourself that you have other books that are as yet unread. Once you get your TBR down to 3-6 months, then you probably stop second guessing yourself on the coupons. Of course, if there were another 90% off coupon... Yes, I have a wishlist for that as well. We can dream.