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not at all surprising but for vastly different reasons. anyone only needs ONE kindle/kobo/nook to read HUNDREDS of books, so inherently there's far less demand for a device to read books than for the books themselves.
as to the amount spent in 2013 (2.2bn versus 300m), again no surprise. ebooks are anywhere from FREE to 1.99 to 4.99 and sometimes as high as 39.99 - but you'll NEVER see a FREE book in a book store, or a 1.99 book in a book store. paper books are more expensive to begin with so the sales of them should be higher - especially when even at the same price, most people would buy a real book than an ebook since the real book CAN be sold, lent to a friend, kept forever without fear of being deleted, etc.
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