Amazon launched the Kindle, which is now in its seventh generation, in 2007. Sales peaked in 2011 at around 13.44m
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Waterstones has admitted that sales of Amazon's Kindle ebook reader had "disappeared" after seeing higher demand for physical books.
The UK's largest book retailing chain, which teamed up with Amazon in 2012 to sell the Kindle in its stores, saw sales of physical books rise 5pc in December, at the expense of the popular e-reader.
Kindle sales had “disappeared to all intents and purposes”, Waterstones said.
James Daunt, chief executive, told the Financial Times that the resurgence in popularity of hardback and paperback books was due to Waterstones refurbishing some of its 290 shops.
Head office also handed more control over what stores sold to the managers running them, so they could cater their stock to local tastes.
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Amazon launched the Kindle, which is now in its seventh generation, in 2007. Sales peaked in 2011 at around 13.44m, accoding to Forbes. That figure fell to 9.7m in 2012, with sales flat the following year. It is estimated that Amazon has sold around 30m Kindles in total.
At the same time, British consumers spent £2.2bn on print in 2013, compared with just £300m on ebooks, according to Nielsen.
US book giant Barnes & Noble is looking to spin off its Nook ereader business, which is estimated to be losing $70m a year. Meanwhile, core sales, excluding Nook, rose 5pc in the most recent quarter.
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(original article)