Quote:
Originally Posted by Blossom
Oh Awesome!  How can the author afford to do this?  I have the first two but this is too good to past up. I just made my first book purchase for 2015. 
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Self-pubbed, so promo price to drive sales and get reviews. The author gets 1/2 the usual cut (35% instead of 70%), but increased volume can make that up. Not to mention that sales at non-zero amounts count towards rankings and rankings can mean sales at higher prices.
Unless you mean the stupid $9.99 "regular" price (which won't be sustainable for more than a very few self-pubbed authors). I suspect it will settle into the $2.99-$4.99 range for a regular price, eventually.