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Originally Posted by Billi
Must be an American thing. In Germany, back covers of paper books are used to give some description of the actual book or the author and not to advertise other (similar) books.
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Inside or outside; I don't remember getting any new recommendations from the back cover of a book. Typically, a description and some blurbs were on the back, and 'About the Author' was on the inside-back.
'Also By' is helpful, but that's usually in the front (and is still often included with the ebook).
I'd be interested in seeing what form these back cover recommendations took.