I found this online. It looks like US companies should already have been charging VAT but they hadn't. I guess the ebook sellers I buy from don't want to chance the taxman going after them. Baen may get caught eventually. Its just a rough deal for those of us who are paying that tax as its even less of a fair system now than it was.
http://www.taxamo.com/us-digital-companies-eu-vat/