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rmeister0, the idea is that if all e-books are published in an industry standard format then they will be compatable with all readers, on all platforms that take that standard.
Therefore you would not be locked in to a given reader or platform, your e-book would be tranferrable to others.
As for DRM, they look to be allowing for it (which will encourage the hand-wringers in the publishing industry to participate), but since the DRM will also be set up to work with the standard, it too will be transferrable.
And of course buy in from more publishers means more titles.
The excerpts Bob posted, and the source article go into greater detail, and the standard itself is linked in the article if you want really detailed info....
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