[DiapDealer]

I keep seeing mention of how Amazon isn't doing things FOR consumers. How their lower book prices are not FOR readers. How they're doing it FOR themselves. To which I say (as a consumer/reader); "I care not a fig for their motives." If, and when, the pursuit of their business objectives starts making it harder, less convenient, and more expensive for me to find, obtain/read, and purchase books I enjoy; THAT is when they will incur my wrath. Until such time, I'm perfectly fine with their selfish business plan incidentally benefitting me.

As far as I'm concerned, no etailer or publisher is going to "help" readers for altruistic reasons, so why should I as a reader even consider the motives of those who "help" me for their own benefit? I'm not paying for books out of altruism, after all. I'm not trying to "help" authors, publishers, editors, illustrators, researchers, or retailers. I buy and read books for very selfish, personal reasons. Why should those selling them be any different? If an industry can support itself on the very selfish motivations of suppliers and demanders, then... hooray! We have a market.