Since I read primarily on Kindles and Amazon's ebook prices and selection are generally better than others for US customers, I buy mostly from Amazon. I still buy direct from Baen whenever possible because they've earned my loyalty as one of the true pioneers in the ebook field and still offer all of their ebooks in multi-format, DRM-free editions and I like to support them as much as possible.
I also bought from Fictionwise before they shut down. I occasionally buy from Smashwords and from other publishers who sell direct. Although I have a Nook HD+, I never buy anything from B&N other than a couple of magazine subscriptions.
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