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There is a setting for more personalized offers, isn't there? And one that will keep the more adult offerings off the screen? I seem to remember seeing that on the HDX.
I don't mind the offerings on the HDX, but I'm probably going to pay to remove them from the Paperwhite. I find those more annoying especially since they seem to be, as rcentros mentioned above, just selling billboard space rather than actually having any "special" offers.
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