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Originally Posted by ApK
This is incorrect. You're reading way too much into a piece of marketing copy.
The pages and search results for both devices still refer to reading in the dark.
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Ah, I see. Now they are targeting specifically backlit tablets:
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Won't tire your eyes in the dark
Paperwhite guides light toward the surface of the display with its built-in front light—unlike back-lit tablets that shine in your eyes—so you can read comfortably without eyestrain
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I guess they will always make their advertisements on the safe side. And nothing can be interpreted into them unless they say not to do something for this or that reason.