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my few thoughts:
1 - everything is a zero-sum game, the entire planet, but it's not all that relevant
2 - every market or industry is competitive, there's no such thing as a not-competitive industry (except a dead one)
3 - it's entirely possible to have a subscription-plus-individual set of customers, like every muppet that has cable TV and then adds on a movie pack AND goes out to the theatre
4 - buying Author X's thriller book doesn't preclude one from buying Author Y's thriller book, so i don't think KU is really going to be THAT negative
5 - on the flip side, it might actually bring in more people, those who hesitate paying $7.99 for a single ebook, but can see the benefit of paying $9.99 and get access to many such books. their read rate might make the math work out positively, so books that don't sell due to being $$$ might start to see traction
i won't buy KU simply cuz i don't want a Kindle that can't read epubs, and in my case the business case only makes sense if KU doesn't disappear after 8 months and if access isn't limited to books that would normally sell for $4.99 or less.
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