Quote:
Originally Posted by eschwartz
Does not explain why they all failed at more or less the same time, after, according to your facts below, a nice 4-10 years of keeping afloat.
And it all hinges on your assumption that they weren't doing fairly well, which you falsely attribute to someone else in an attempt to fool us into ascribing more believability to you.
And FYI, scrambling for funding can be reinterpreted as, doing fairly well but planning to ramp up operations.
They catered to niche readers, like the ones here. Readers who overwhelmingly supported them.
Which doesn't explain why they contentedly earned money through Amazon and B&N's entrance. And then went belly-up as soon as Apple entered.
That does not mean every single small business which fails fails because of that reason. Else there would be no such thing as small businesses. 
Must be, that small businesses can usually get by on niche appeal and a small percentage of the market.
But only when they can provide incentive. Which Agency disabled.
Which would be fair and aboveboard, and the nature of the beast/free market economy, except that Agency only happened due to the impetus of a conspiracy.
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But the problem is they didn't all fail when Apple entered the market nor did they all fail at the same time. Booksonboard stopped selling ebooks in April of 2013. Diesel ebooks closed in March of 2014, almost a year later. Fictionwise was sold in 2009, then finally closed in November of 2012. Apple entered the ebook business in the spring of 2010. It takes a very flexible definition of "at the same time" to say that events spread out over a 5 year period were all "at the same time". The first was sold before Apple even started talking about entering the ebook business. The next closed some two years after Apple opened up. The last occurred four years after Apple entered the ebook business.