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Not to mention that even during Amazon's playing of "hardball," they didn't "drop" any books. "pre-orders" are a negotiable perk. Lack of being able to pre-order doesn't deter readers. They either pre-order somewhere else or buy it when it actually releases. Again; Sargent's statement had nothing to do with MacMillan's titles "reaching" readers. He just wants more control over HOW—and even more to the point; for HOW MUCH—his purely-for-profit bundles of electrons reach those readers.
And that's fine. Just don't try to snow people with that "it's all for the readers" crap.
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