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Originally Posted by HarryT
It certainly used to be the case - I don't know if it still is - that Waterstones Kindles were not normal ones; they had Waterstones-branded screensavers. It may very well be that Amazon pay Waterstones a percentage of all book purchases made from such a device.
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In that case, that could be a pretty sweet deal. They don't have to build a huge eBook store since amazon has that and they get a cut of the pie. That being said, it's only a good deal if they get a cut, otherwise amazon is taking their potential customers away from them.