[Shades]

I, personally, like having choices. Not one of my smart phones has ever not been rooted, jail broken, or otherwise hacked.

Now, when it comes to ereaders, I know I am part of a niche. What I want in my (next) ereader is out of the norm of what a regular Joe expects. I basically want a tablet with an eink screen, not a dumb device with a set amount of features.

With all of that said, I believe the Kindle is perfect for regular Joe in most ways. I think people would appreciate it if Amazon did include an SD slot and support for DRM-free epubs, but overall the consumer gets a good deal. Even though it is a walled garden, it's so vast that regular Joe probably will find all of the books he needs.

On the subject of fonts and line spacing... I'm not sure if consumers care too much about it. I mean, with pbooks, you got whatever it was the publisher decided the book should look like and no one really complained, except for maybe those with eyesight issues. The Kindles though have enough options to satisfy those that need larger fonts to read...

As for Greg, I think if you need to physically check how your books look on an ereader, you need to get two: A Kindle and a Kobo. Those are the two most popular, so it would make sense to use them both because of their different eBook formats.

There is no one ereader to rule them all, but by having those two, you secure testing for the largest amount of devices possible. I understand its not cheap, but you don't have to get both right now. In fact I would get the Kindle first due to it's popularity and maybe a kobo months later (or whenever you find it financially acceptable to get one).