Quote:
Originally Posted by bgalbrecht
Amazon was not selling those NYT best sellers in a discounting vacuum. If you had gone to Target, Sam's Club, B&N, Borders, etc., you would have seen the $25 HC discounted to something like $15-17 dollars. At the same time, a non NYT bestseller might not be discounted at all, or discounted by a much lower amount, and the ebook may well have been priced the same as the HC.
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Fall of 2009, Wal-Mart started a bestseller price war that Target joined in that drove bestseller hardcovers (wholesale model) under $9.
http://www.nytimes.com/2009/10/23/bo...rice.html?_r=0
Amazon price matched all the way, although Walmart got the last word...by a cent.
It was not the first time.
Nor the last.