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Originally Posted by pwalker8
First off, there is absolutely nothing illegal or unethical about agency pricing. Even Judge Cote was forced to admit that.
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I never said agency pricing in itself is illegal or unethical. Five publishers conspiring to implement it at the same time on all retails is though and that's what Judge Cote ruled.
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Second, you are hurling yourself at a conclusion, i.e. that the Apple/publisher contract did not allow any form of discounting. I've never seen anyone in the know say that was the case.
Third, you seem to be stuck on the idea that agency precludes any form of loyalty programs. Once again discounting does not equal loyalty programs. Yes, I know that you keep throwing out the term "loyalty discount programs", but discounting is not the only form of loyalty programs available, no matter how much you don't want to admit it.
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Then let me enlighten you by taking a trip back to 2010 when agency was being implemented. I HIGHLY recommend people watch the whole thing because it has great information on Kobo's pricing data analytics, customer survey and feedback results. It's also just an entertaining speech.
If you don't want to spend the time though skip ahead to the 43:00 minute mark and watch where Michael Tamblyn (President of Kobo) explains the conspirators implementation of "agency". He clearly states, "No discounts of any kind, no loyalty programs, retailers can't discount". I haven't seen the contracts but I can safely assume that he was in the know.
http://www.booknetcanada.ca/lessons-learned-from-short/
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Last, I haven't moved any goal post. I have consistently said that agency pricing does not preclude having a loyalty program.
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OK continue to make meaningless assertions on agency pricing in isolation of how it was specifically implemented by the publishing conspiracy.