Quote:
Originally Posted by pdurrant
VAT is always included in the list price for consumers. It's illegal to advertise products for consumers except with the VAT-inclusive price.
Prices without VAT may only be used when advertising to businesses.
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At ibooks, it makes sense that the VAT come out first because the principle at Apple is that the publisher sets the price the consumer sees. They're fans of Agency, after all.
Some publishers may want to "eat" all or part of the VAT increase or simply raise the price to maintain (or increase) the current take. Both Apple and Amazon are leaving it to the publisher to decide...