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Old 12-05-2014, 09:33 AM   #26
fjtorres
Grand Sorcerer
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Join Date: May 2009
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Quote:
Originally Posted by rcentros View Post
They never got their infrastructure fixed, but I don't think they died in 2010.
"Don't get into a land war in asia, don't get into a price war with Amazon."

EReaders used to be sold with solid margins; selling them at near cost was Nook's idea.
Amazon had no problem going low because they had global reach and because they were getting into ads anyway. The only way Nook could make money was to sell a ton of STRs in the US and they didn't. That started the death spiral.
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