Quote:
Originally Posted by rcentros
B&N didn't go into this half-heartedly, but after a couple years it looks like they basically turned tail and gave up and they've been coasting ever since.
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Half-heartedly isn't the proper term.
They jumped in enthusiastically but they made several "me-too" decisions that came back to haunt them and one thoroughly misguided, over-aggressive move. Sometimes they acted as if they were in the hardware business, others as if they were in the content business, but never synch'ed the two.
Mostly, they didn't have a clear vision of what Nook was to be or how to make money in tech.
The antitrust lawsuit against MS was the clearest example: they adopted android without understanding it came with patent baggage and when that exploded, they acted as if they'd never heard of patent license negotiations.
In retrospect, Nook died on June 21, 2010. Everything since then has just been dominoes dropping...