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Old 12-04-2014, 10:22 AM   #23
pwalker8
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No, I was buying books during the agency time period, heck I'm buying books now when a modified agency model is in place.

Gee, funny how some people assert that "such and such is not open to debate" when they don't want to debate something. It's like they are afraid that the facts won't support their position or something.

How workable loyalty programs are under the agency model depends on how the loyalty program is structured and how it's paid for. Amazon was trying to force the publishers to eat the cost of Amazon's discounting. Obviously that model isn't going to work so well. A simplified agency model says that the reseller gets 30 % of what the item is priced at. So, a buy 10 get 1 free might work. Lots of local restaurants have some sort of buy 10 lunches and your next one is free type programs. A loyalty program like the credit card loyalty programs where you get 1 percent back in store credits for each purchase might work as well. It all depends on what the contract says.
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