Quote:
Originally Posted by DiapDealer
They're very germane when people who availed themselves of those loyalty discount programs couldn't do so anymore because agency shut discounting down.
What would you have us compare? The list price we never paid pre-agency, to the imposed minimum we all paid during agency?
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Agency hardly shutdown loyalty programs. Unless it's written specifically in the contract (which I do not believe was the case), there is nothing that prohibits a reseller from implementing a host of tried and true loyalty programs, such as store credits or discounts. Agency simply says that the publisher sets the price and the reseller gets a percentage. Amazon could do a buy 2 get 1 free, get 10% off all purchases and that sort of thing.
What Amazon couldn't do is targeted discounts, i.e. 10% off a specific author or publisher. Amazon likes to micromanage it's discounts, trying to push customers to specific purchases. Agency doesn't support that model of discounts.