Quote:
Originally Posted by HarryT
Sorry, why will it force them out?
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Because their infrastructure isn't set up for the complexities demanded by the new VAT regime and their European sales won't generate enough cash to pay for the changes. Having to keep track of the incoming IP address to present a different price depending on location isn't a trivial addition to a small web site. The alternative is to force shoppers to register and sign in or to start the checkout process, neither of which is the best customer experience.
Amazon, for one, as long been doing dynamic pricing so they are already wired to show different prices to different customers so they won't be measurably impacted. All the new regime will do to them is raise consumer prices. And if it depresses their ebook sales, well, they sell pbooks too.