Quote:
Originally Posted by crich70
And in the here and now it means anyone who is one.  |
Well played sir.
When people do a blind taste test, they prefer Pepsi to Coke. But when they can see the labels, they pick Coke. This is because brand recognition and perceived value involve the reasoning of your brain (the ventromedial prefrontal cortex), which overrides the flavor sensing part of your brain (the ventral putamen).