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Old 11-29-2014, 08:40 AM   #3
fjtorres
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Quote:
Originally Posted by Kumabjorn View Post
Sony, who isn't doing too well at the moment, has set up a new division called FES and their first product is an e-ink watch where the strap is also e-ink, this giving it more options than being only a watch. Look out for frames and shoes with these features. With a smartphone you'll be able to design your own fashion items.
Shhh! We're not supposed to know it is from Sony.
http://www.cnet.com/news/sonys-e-pap...-a-screen-too/

Quote:

Watch and learn: a new smartwartch from Sony brings the whole watch to life -- because both the face and the band change and react to you.

The FES watch is the product of Fashion Entertainments, which describes itself on its website as a "startup project" but is in fact, according to the Wall Street Journal, a subdivision of Sony. Sony's name has been kept in the background until it gauges demand, and the watchmaker has even solicited donations from the public via Japanese crowdfunding site Makuake.

The FES has raised 3.5 million yen ($30,000, £19,000, AU$35,000) from more than 150 supporters, beating its original target of 2 million yen. Those who have donated have been told that they'll get their watch some time after May next year.
Darn Murdock crew, outing them like that:
http://blogs.wsj.com/digits/2014/11/...per-fes-watch/

Quote:
Sony’s idea is not limited to watches, as the team is also developing e-ink-based bow ties, hat accessories or paper holders. The idea behind the project –being carried out by five Sony engineers who are mostly in their 30s and with assistance from an outside design company–is to re-define the electronic paper as a fabric, the person said.
BTW, I knew Sony financials were tight, but crowdsourcing?
They couldn't raise $30k in-house?
Hmm, I smell a stunt...

Last edited by fjtorres; 11-29-2014 at 08:51 AM.
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