Welcome!
Feel free to hang around, post some messages, and ask questions!
Enjoy your reader (whatever it's going to be

)!
Basically,if you want good looking,go for Sony (USA)
If you want functionality go for Bebook (Asia)
If you want to buy many books go for Kindle. (USA)
If you want to read many pdf files, go for Iliad. (Asia, World).
That's about it.
Cybook is about the same as Bebook, the differences are small.
It supports little less formats, but is easier to get in france and europe,while bebook is more on the Asia market if I'm correct.