Quote:
Originally Posted by DuckieTigger
That is not the case, they are merely licensing out the brand name and design of device.
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No, they're not. Who made the announcement for this product? -- Foxconn or Nokia? Where do you find information about this device? -- at Foxconn's website or at Nokia's website? Who is planning to sell smartphones in 2016? -- Foxconn or Nokia? Who will probably be advertising more tablets before 2016? -- Foxconn or Nokia?
Again, this is
not an out-of-business company selling their name to be attached to a generic product. This is a company who has recently sold its manufacturing and logistic capabilities to Microsoft. While they rebuild these capabilities they're taking the path of least resistance, licensing
their product to a company that
does have manufacturing and logistic capabilities and can hit the ground running.
As this article says, this venture is a "collaboration" between Nokia and Foxconn ...
Quote:
How is Nokia able to market a device under the Nokia brand? Though Microsoft got the rights to the Nokia name for mobile handsets and smartphones in the acquisition, Nokia still has a considerable amount of patents and intellectual property at its disposal that wasn’t bought by Microsoft. “Nokia claims to own 1,200 standard-essential patents, to have filed 914 patent families in 2013, and for 75 percent of the total patents it holds to have been created by teams still at Nokia,” said IHS analyst Ian Fogg in a research note Tuesday.
It’s with these licenses that Nokia aims to revive itself as a consumer-device brand.
Foxconn has taken on hardware production for the Nokia N1, including managing components, manufacturing and supply-chain operations, while Nokia brings its intellectual property to the table. Nokia continues to benefit from its assets, such as its maps and location-based software, which rank at the top of the market alongside offerings from TomTom and Google.
The Nokia N1 will likely be the first of many devices that Nokia releases as part of its own mobile restructuring, and the company aims to have its new devices be indistinguishable from products it has built itself. "We are pleased to bring the Nokia brand back into consumers' hands with the N1 Android tablet, and to help make sophisticated technologies simple," said Sebastian Nyström, head of products at Nokia Technologies, who announced the N1 at the Slush technology conference in Helsinki.
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http://www.ibtimes.com/nokias-audaci...tablet-1725659
Emphasis mine. No, Nokia is
not just licensing their name.