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I think the biggest problem is the lack of access to the Google Play store. That would be a major turnoff to anyone who already owned an android device. Who wants to buy a new phone where you can't use the apps or media you've already purchased? Sure, there are people who switch ecosystems, but I'd wager that it doesn't happen often once you reach a certain point of buy-in, unless you just want to have a footprint in multiple ecosystems.
The locked bootloader also means that the xda set who might want to toy around with these and get them working with Google Play can't do so. That eliminates another avenue of unloading these phones. Granted, that's a small subset of smartphone users. However, it's one of the subsets that an unlocked inexpensive device usually greatly appeals to.
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