Quote:
Originally Posted by fjtorres
They also make money off banner and sidebar ads placed on other websites based on relevance. (They share revenue with *those* sites, of course.) It all works off the same system: the same algorithms that parse queries and queue up relevant links also queue up relevant ads to all websites subscribed to their ad placement service.
A lot of websites also use Google search to provide site search features. eCommerce sites too but many of those prefer Amazon's A9 because it is more product and retail focus so it does a better job of offering up relevant products.
There isn't much money in search per-se; the money is in serving ads to eyeballs.
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And I wager the search function programming is set up to give specific answers to a query that make some things more likely to pop up as possibles than others, and those who link with Google somehow are nearer the top of the list of search returns. I mean if I type in say Presidents I might get a varied response but if I type in US Presidents then things are more streamlined.