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Developing written material to suit sales strategies in order to maximize corporate profit and advertising revenue is not quite the same thing as responsible book publishing or authorship.
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I think that's what really bothers her. Not being an author I don't know the precise circumstances of course, how much force is applied , but I've met those energetic corporate women/men who know what is profitable without being really involved, not caring a damn about anything beside... statistics? carrier?. I don't think they do, in the long run, the good job, too.
I like Ursula K. le Guin as an author. If somebody was telling her how/what/when to write - my compliments! I don't think it could have been a corporate executive, as I know them.