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Jan Philipp Albrecht of the Greens said: "Search engines like Google should not be allowed to use their market power to push forward other commercial activities of the same company."
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That could be taken further. If a company sells a product then they can't use in house advertising to promote their own product. Really I think it's a matter of sour grapes myself. The U.S. is where a lot of the computer revolution came about and it's natural that programs built by american companies would promote products made by other american companies. After all as companies here in the U.S. joined the modern cyber world we have now they began to use the software that was available to their own advantage. is it their fault that the EU companies didn't follow suit?