Quote:
Originally Posted by BWinmill
They could use their search engine to give preferential treatment to their own products or to customers of their own products.
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Instead they give preferential treatment to advertisers who paid for their services. So long as advertisements can be identified as such, why would it be worse to give preferential placement to Google-branded products as opposed to non-Google branded products where the marketer paid for the placement?
www.amazon.com can be seen as a specialized search engine. Looked at that way, it's probably the number two search engine after google. Putting aside books, it seems to me that if Google would be wrong to favor nexus phones, Amazon is wrong to favor the fire phone. So should Amazon be forced to spin off it's search functionality?
These firms are not all the same. Google is better. Contrast the restraint of the first link below with the heavy advertising content seen as you scroll down the second link:
https://news.google.com/
http://news.yahoo.com/