Quote:
Originally Posted by fjtorres
*Market* saturation is reached when everybody who is going to adopt the product already has.
Effective saturation is when sales growth rate is minimal or even declining. New adopters still appear but not enough to absorb the manufacturing capacity of all the active players. At that point, the weaker players fold.
It doesn't matter if performance is improving or not, if people aren't buying. Usually because the old models work fine for them and they see no reason to upgrade.
The US tablet market is showing signs of approaching saturation, especially on the iPad side. It is still unclear if it might be a temporary adoption lull or it might be permanent, but the signs are there: sales have actually declined year to year.
There's a reason this tablet isn't coming to the west this year. It might never get here.
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You misquoted me.
I specifically stated "meaningful" performance improvement. Never did I infer incremental improvements would keep a market vital.