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Originally Posted by Blue2u
*raises hand* Same shopping school for me too! 
I think the Kobo contest might be later, maybe to coincide with Black Friday? Or maybe they'll have a separate deal. We shall see.
Regarding the price hikes, I think it's just so when they do have a 'big sale' they can say for example 50% off, and a $10 book would be $5, but in reality the book was originally $6 to begin with, so it's really only 15%. JMO |
You might be right--they might be raising them so they can tout them as being marked down in a couple of weeks to attract holiday shoppers.
With Amazon (at least for indies) they actually have set it up where you can't put your book on sale more than once in a 90 day period and you have to have your book at X price for 30 days (I think it's 30 days) before you can do a sale. So if you want the price to mark through the original and show as a count down deal, you have to hold your prices for 30 days before and after the sale period. This only works if you are exclusive to Amazon because those tools aren't available for the rest of us. We can mark the book down at any time, but it doesn't show as a sale, it just marks the books down. I wonder if Amazon might encourage other retailers to do something similar if they plan a large sale. Or it could be the retailers are just planning the sale near or after Christmas to lure shoppers with what looks like a huge price drop.
It will be interesting to see if that happens. I generally have a flat price in mind for books, not a sale percentage, but I'm sure the technique works, especially if a person comes across the sale on a site like BooksontheKnob or one of the other blogs that post book deals. If you haven't been following the prices long term, it could be made to look like a great deal.