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I have always used this method simply because these readers have a nasty Orwellian side to them. If anyone remembers the news reports from July of 2009 when Amazon ironically deleted copies of George Orwell's 1984 from Kindle readers en masse.
Sideloading guarantees that you can back up your copies. It also allows you to keep your device offline and prevent attempts of the reader's service provider to execute any strange whims to "memory hole" any books from your collection!
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