Just noticed that at 2:21, the kid actually cries and it looks real. (great acting if otherwise!)
I think I need to buy 'rise of the sun prince'...
The ad that celebrates readers across social and economic barriers has been well-received by online audiences, crossing over 5.3 million views on Amazon’s official Youtube channel in just seven days.
http://www.livemint.com/Consumer/7cK...Kindle-ad.html
Thus far, the idea of e-reading has yet to catch on in India, but Leo Burnett India's chief creative officer, Rajdeepak Das, believes the ad could help usher in a sea change.
http://creativepool.com/magazine/adv...-to-india.3872