Nate's written an article re Harper Collins partnering with Kobo, and launching a book bundle in Aus.
Quote:
Clearly a believer in the idea that one can never have too many pilots, HarperCollins has launched a new print/digital pilot program today in Australia. Developed in partnership with Boomerang Books and Kobo, the new program will let readers buy one of five books from Boomerang and get a coupon code for a free ebook from Kobo. Said program is being tested with 5 titles, including two novels and 3 biographies:
- Cleanskin Cowgirls by Rachael Treasure
- Ghost House by Alexandra Adornetti
- Kerry Stokes: The Boy from Nowhere by Andrew Rule
- Last Woman Hanged by Caroline Overington
- The Menzies Era by John Howard
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http://the-digital-reader.com/2014/1.../#.VGv5fmccOSo
I don't understand how it would benefit me, can anyone work out how a 'bundle' would benefit them?
And the price of these ebooks is darn outrageous to boot!!!
Edit
I can't work out where to find '2. Enter the unique promo code inside the book and your ebook will start downloading'. No, I'm not intending to buy but I am looking at the process.