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It has the exact opposite effect from the one that they want. I can download and read Google books on my Nook HD just as easily as nookbooks. Plus, I know I will be able to read them on my Kobo and any other device.
They go from having the most flexible, least obtrusive drm to the most restrictive. Before you didn't have any number of devices limit. Now even Amazon is slightly more flexible with Family Library.
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