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It also reduces the likelihood of some Nook owners buying books from them. I do not have to sideload B&N books to my Nook HD+. I do download them to strip DRM and back them up however. Making me jump through extra hoops in order to download my purchases makes me less likely to buy from them. The money I might have used to purchase books from B&N is now going to their biggest competitor Amazon. There is nothing like upper management that likes to shoot itself in the foot through sheer shortsighted greed and ends up backfiring on them.
Apache
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