Quote:
Originally Posted by Alisa
Ramping up manufacturing is not something you can always do instantaneously. It usually takes awhile. You've got to source the parts and, in this case, there are a couple parts that aren't produced in mass amounts. The screen and the controller can only be bought from single sources. They may not be able to get as many as they need to significantly increase the rate of production. Plus their contract manufacturer may not have the capacity to devote to increasing production right away. I doubt they had a ton of lead time coming into the Oprah thing. It's sad that many people won't have them for Christmas but the publicity they're getting from Oprah is too good to pass up, IMO.
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I won't speculate on lead time and I have a good understanding of how production works. I would agree the publicity was obviously too good to pass up. No one can argue that they will lose some sales because of the back orders. Lost sales is not what a company wants. Still I am sure they are very happy that sales are over what was projected.