Quote:
Originally Posted by charadeur
It's great to have that kind of demand. Not good that you can't meet the demand. Many people will choose other gifts or buy the Sony. Not being able to meet the demand by xmas will lose sales.
If Amazon knew Oprah was going to promote the Kindle there is a VP of Marketing and a VP of Production at Amazon pointing fingers at each other right now. 
Spelling edit. |
Ramping up manufacturing is not something you can always do instantaneously. It usually takes awhile. You've got to source the parts and, in this case, there are a couple parts that aren't produced in mass amounts. The screen and the controller can only be bought from single sources. They may not be able to get as many as they need to significantly increase the rate of production. Plus their contract manufacturer may not have the capacity to devote to increasing production right away. I doubt they had a ton of lead time coming into the Oprah thing. It's sad that many people won't have them for Christmas but the publicity they're getting from Oprah is too good to pass up, IMO.