Yes, this is very nice, but he's a VERY foolish young man for not using a case.
He also should not be biting his fingernails.
ADDED: This is really a very BEAUTIFUL advertising promotion. I'm in awe of the way the Director set the pacing and mood, and how he told a wonderful story.
When I saw the thunderstorm, though, my mind flashed to a Kobo Aura H20.