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I ordered my Voyage with special offers (my first Kindle with ads) only because the ad-free version would have been delivered weeks later.
Left them on for a week just for the entertainment value, and I'd heard that some of the early ads were pretty good. But having to swipe after opening the cover got old.
The ads themselves are nicely done, but they were all for generic general-interest-fiction/romance type books that I'd never buy. Now if they'd pushed ads based on my purchase history, even ugly auto-assembled ads based on a "Your title here" template, then I might actually have bought something.
And I might have kept the special offers, to serve a rotating list of things-I-might-buy.
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